Orion’s new idea may be a game changer. The company is offering to pay your bag fees for you. The catch? Your luggage will become a rolling advertisement for one of their partners.
In exchange for toting company logos around the world with you, Orion will send you two customizable suitcases (one 21″ carry-on and one 29″ bag) and a gift card for $50 that can only be used at the airport ticket counter. The annual membership, which costs $19.99 after the first six months, covers your bag fees for up to six trips a year. To prevent anyone from using the gift card without using the luggage, the card will only work after scanning the UPC code on the branded suitcase.
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When you order your suitcases, you’ll have the choice of personalizing the back of the luggage with your favorite movie character or sports team. But this is not the advertisement. The front of the suitcase is left blank for you to stick the easy-to-remove logo skins Orion sends you each time you travel.
Though the program is not scheduled to be implemented until February 2016 and the companies Orion will be working with are not yet clear, this could be an indispensable new service to travelers with very tight budgets. Not only can you save on bag fees, but the bags are also included in the membership, which could be helpful if you’re looking to replace your luggage.
Though it’s impossible to tell how smoothly the system will work once it gets going, it shouldn’t be hard for Orion to find people willing to test it out. There are people out there willing to sell the advertising space on their foreheads, so what’s a few ads on your suitcase compared to saving hundreds on bag fees?
Readers, would you use this service? Sound off in the comments below!
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- How To Pack a Carry-On Bag to Save Money
Jamie Ditaranto is a writer and photographer who cares way too much about looking cool at the airport. Follow her on Twitter @jamieditaranto.