Booking Strategy

What Do Hotel Star Ratings Really Mean? 


Caroline Morse Teel
Five wooden stars lined up on a table next to a bell, which is being rung by a hotel worker in white gloves

    A five-star rating has become shorthand for luxury—but what exactly does that rating mean when it comes to hotels? Why is the same property four-stars on one hotel search site and three-stars on another? 

    There’s no one organization in the United States that hands out definitive star rankings to hotels. Instead, individual hotel booking sites and other groups use their own rating system to categorize properties to help travelers know what to expect.

    Close up of person using smartphone with graphic displaying five stars in a speech bubble hovering above
    Thapana_Studio | Adobe Stock

    Expedia, which is part of the same corporation that owns many hotel booking sites such as Hotels.com and Booking.com, is one of the few sites to publish their methodology for star rankings—making it a good general reference point for figuring out what hotel star ratings really mean.

  • Expedia Hotel Star Ratings

  • Star Rating What Expedia Says to Expect
    One-star Basic motels, hostels, and hostels<br>No-frills accommodations<br>Daily housekeeping and 24/7 reception may not be available<br>Rooms may not have private bathrooms, TVs, or phones
    Two-star Simple, but clean budget accommodations<br>24-hour reception<br>Daily housekeeping service<br>Rooms with private bathrooms<br>Generally no on-site dining aside from Continental breakfast
    Three-star On-site restaurant and bar<br>Baggage assistance available<br>More spacious guest rooms with comfortable seating and good quality bedding<br>Larger bathrooms with shower/tub combinations
    Four-star Larger lobbies with common space available<br>Concierge service<br>Valet parking<br>Turndown service<br>24-hour room service<br>Rooms with large beds, extra seating, minibars, safes, pillowtop mattresses, bathrobes<br>Upscale toiletries provided<br>Resorts feature spas, tennis courts, poolside food service
    Five-star Fine dining on-site<br>Luxury spa<br>Full-service health clubs<br>Well-trained staff<br>Welcome amenities<br>Butler service available<br>Elegant guestroom decor<br>Oversized bathrooms with premium features<br>Electronic features in-rooms such as remote-controlled shades<br>Resorts feature golf courses, tennis courts with a variety of playing surfaces, health clubs with personal trainers, and luxurious spas
    A hotel desk bell in focus in the foreground with hotel staff at the front desk out of focus in the background
    davit85 | Adobe Stock
  • Forbes Travel Guide Star Ratings

  • If you’re looking to treat yourself to an upscale hotel stay, check Forbes Travel Guide. The publication only evaluates luxury properties, and only issues stars to hotels that meet their high-quality standards. Only the best hotels will receive stars—anything below four stars that still meets the criteria to be included in the guide simply earns a “recommended” rating. 

    Unlike other star rating systems, Forbes Travel Guide places a high emphasis on service, saying, “Seventy percent of a property’s rating relies on its service—with a more exacting look at the guest experience as a new service metric for 2023—while the remaining 30 percent accounts for the quality and condition of its facilities.”

    To evaluate hotels Forbes Travel Guide sends in inspectors who “test up to 900 rigorous standards, from modern-day luxuries—such as whether a room is set up to enhance sleep quality or whether the food-and-beverage choices support a guest’s well-being—to more traditional elements, such as the décor and the attention the staff pays to a guest.”

    Star Rating What Forbes Travel Guide Says to Expect
    Five-star Outstanding, iconic properties with nearly flawless service.
    Four-star Exceptional properties with high levels of service.
    Recommended Excellent properties with consistently good service.
  • AAA Hotel Diamond Ratings

  • The American Automobile Association (AAA) owns another popular hotel ranking system. Instead of stars, AAA uses diamonds to rate hotels, and ratings are refreshed yearly.

    AAA Executive Director of Travel Stacey Barber tells SmarterTravel, “Each year, AAA Inspectors visit over 25,000 hotels in our portfolio, in person. We pride ourselves on giving travelers only current assessment and first-hand information about the hotels we designate.”

    If you want to make sure you’re booking a truly luxurious hotel, look for the AAA Five Diamond rating—according to Barber, only 0.5 percent of properties inspected earn that coveted ranking.

    Here’s how AAA explains its ratings:

    Star Rating What AAA Says to Expect
    One Diamond A bed, a pillow, and a bargain.
    Two Diamonds A familiar, casual, affordable setting.
    Three Diamonds The comforts of home, minus the effort.
    Four Diamonds Splurge-worthy properties for special occasions.
    Five Diamonds The crown jewel.
    Over the shoulder view of a woman booking a hotel on a laptop in a cafe while drinking coffee
    Song_about_summer | Adobe Stock
  • International Hotel Star Ratings

  • Hotel star rankings are not standardized across the world. In Europe, 20 countries utilize the Hotelstars Union rating system. This group aims to classify hotels with common criteria so it’s easy to tell exactly what each star rating means.  

    The countries that participate in this rating system are: Austria, Azerbaijan, Belgium, Czech Republic, Denmark, Estonia, Georgia, Germany, Greece, Hungary, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Slovenia, Sweden, and Switzerland. 

    Related:10 Free Things You Can Get at Airports

  • European Hotelstars Union Rating System

  • Star Rating What European Hotelstars Union Says to Expect
    One-star All rooms feature ensuite bathrooms<br>Daily room cleaning offered<br>TVs and WiFi in all rooms<br>Table and chair in all rooms<br>Soap/body wash and bath towels provided<br>Toiletries available on request<br>Reception service<br>Cashless payment available<br>Extended breakfast offered
    Two-star Breakfast buffet<br>Bedside reading light <br>Body wash or shower gel<br>Linen shelves<br>Bath and hand towels<br>Bilingual staff<br>Sewing kit and shoe polish utensils available
    Three-star In-person reception available at least 10 hours per day; remote reception available 24/7<br>Common lounge area<br>Luggage service available<br>Drinks available in-room<br>Hair dryer and mirror in-room<br>Luggage racks<br>Laundry and ironing service available<br>Extra pillows and blankets available<br>Complaint management system in place
    Four-star In-person reception available at least 10 hours per day; remote reception available 24/7<br>Hotel bar or lounge area <br>Breakfast buffet with service or seated breakfast<br>Minibar/room service available <br>Armchair or couch and side table in all rooms<br>Bathrobes and slippers available<br>Amenity kit (shower cap, nail file, etc.)<br>Vanity mirror in bathroom<br>International TV channels
    Five-star 24/7 reception service<br>Valet parking <br>Concierge<br>Shuttle or limousine service<br>Personalized in-room greeting for each guest <br>Minbar and room service available 24 hours<br>In-room safe<br>Ironing, shoe polish, and sewing service available<br>Turndown service