New Best Western Promotion: A $10 Gift Card After Every Stay

Best Western’s promotional offers tend to be underwhelming. This one is no exception.



Offer Details



Between February 12 and April 29, 2018,

Best Western Rewards

members can earn a $10 Best Western gift card after every qualifying stay. Stays booked through an online travel agency or tour operator are not eligible.



Related: Wallet Watch: Parking Fees Rise at 12 MGM Las Vegas Hotels



Registration is required.



Deal or No Deal



There are two conspicuous negatives with this offer.

First is the $10 rebate. Even given Best Western’s generally low rates, that’s not a particularly compelling value proposition. Assuming nightly rates between $50 and $100, the rebate for a one-night stay amounts to a 10 to 20 percent discount on a future stay. Those percentages drop quickly for more expensive nights and multiple-night stays.

Making a weak offer even weaker is the fact that the rebate is in the form of Best Western gift card. Gift cards in general are less valuable than cash, because they’re less convenient to use. And a gift card that can

only

be used for a future Best Western stay, and must be redeemed within 120 days of issue, is even less likely to be utilized than a generic gift card.

By all means, register for this promotion if you already have an upcoming Best Western stay. There’s no reason not to. But if you haven’t already committed to Best Western, a $10 gift card is too paltry an incentive to be a difference-maker.