The latest entrant, Airline 4.0, just announced its birth in mid-April. It, too, is based in Las Vegas, but the website doesn't provide enough information to determine whether it's totally new or a rebranding of one of the three current Vegas wannabes. The base claim is full of catchphrases and buzzwords and devoid of specifics: "next generation," "foster a global community," "revolutionize the passenger experience," "proactive in deploying new technology," "premier global-lifestyle airline." And the punch line isn't at all bashful: "Airline 4.0 is not meant to be the next low-cost carrier. It's meant to be the number-one American-flag carrier."
Prognosis: It's easy to poke fun at over-the-top hype and jargon. But something real may be behind the smoke screen. We'll see.
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