Booking Strategy

The World's 10 Happiest (and Unhappiest) Places


Family at the airport terminal
Tim Winship

    All things being equal, would you choose to visit a country with happy inhabitants, or a country whose citizens were morose and grouchy? Probably the former, right?

    For anyone factoring happiness into their travel planning, there's the annual

    World Happiness Report

    to consider. The 2017 edition of the report, the fifth, was published this week, ranking 155 countries according to their levels of happiness.

    The report aspires to be more than a novelty exercise, noting that, "Increasingly, happiness is considered to be the proper measure of social progress and the goal of public policy."



    Related: New Airline Offers More Cheap Seats to Europe



    The main ingredients of happiness, according to the report's authors, are caring, freedom, generosity, honesty, health, income, and good governance. And by those standards, the 10 happiest countries are as follows:

    1. Norway

    2. Denmark

    3. Iceland

    4. Switzerland

    5. Finland

    6. Netherlands

    7. Canada

    8. New Zealand

    9. Australia

    10. Sweden

    The U.S. was ranked fourteenth, behind Austria and ahead of Ireland.

    Handily from a travel-planning standpoint, seven of the top 10 are in northern Europe, making it relatively easy to fit a handful of them into a single trip.

    The bottom 10, with the worst listed first, were:

    1. Central African Republic

    2. Burundi

    3. Tanzania

    4. Syria

    5. Rwanda

    6. Togo

    7. Guinea

    8. Liberia

    9. South Sudan

    10. Yemen

    As with the happiest countries, the unhappiest tend to be closely clustered, in this case in Africa and the Arabian Peninsula. Even more than personality, it seems, geography is destiny.



    Reader Reality Check



    Do you consider a country's happiness quotient when deciding where to travel?

  • More from SmarterTravel:

  • After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter@twinship.