Snooze You Lose: JetBlue's 25% Discount on Award Travel
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I'm not a fan of flash sales. If a company discounts its product or otherwise adds value to a purchase, then it should allow sufficient time for the offer to be widely communicated, thoughtfully considered, and calmly acted on. "Snooze you lose" has always struck me as disrespectful and a bit nasty.
Notwithstanding my grumbling, and other travelers', flash sales have become a fact of travel life, a marketing tool increasingly deployed to temporarily punch up sales. And some of the sales are too rich to be ignored.
Related: The Day AAdvantage Died
Case in point:
JetBlue's
newly announced, and soon to expire, award sale.
Offer Details
Through August 4 (11:59 p.m. local time), TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between September 7 and November 16, Mondays through Thursdays, and Saturdays. Blackout dates: October 6 - 16.
Deal or No Deal
A 25 percent discount… aside from the limited time to book, what's not to like?
Reader Reality Check
How do you feel about flash sales?
After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter@twinship.