I’m not a fan of flash sales. If a company discounts its product or otherwise adds value to a purchase, then it should allow sufficient time for the offer to be widely communicated, thoughtfully considered, and calmly acted on. “Snooze you lose” has always struck me as disrespectful and a bit nasty.
Notwithstanding my grumbling, and other travelers’, flash sales have become a fact of travel life, a marketing tool increasingly deployed to temporarily punch up sales. And some of the sales are too rich to be ignored.
Case in point: JetBlue’s newly announced, and soon to expire, award sale.
Through August 4 (11:59 p.m. local time), TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between September 7 and November 16, Mondays through Thursdays, and Saturdays. Blackout dates: October 6 – 16.
Deal or No Deal
A 25 percent discount… aside from the limited time to book, what’s not to like?
Reader Reality Check
How do you feel about flash sales?
More from SmarterTravel:
- Southwest Pilots to the Airline’s CEO: ‘You’re Fired!’
- Hotel Booking: How to Get the Best Deal
- JetBlue Sees Europe ‘as a Great Opportunity’
After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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