New Hyatt Promotion: Double Points from April 1
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With as much fanfare as it could muster,
Hyatt
replaced its longtime loyalty program, Gold Passport, with the World of Hyatt program on March 1. Travelers were mostly unimpressed, if not downright negative.
Hyatt today announced its first network-wide promotion since the introduction of World of Hyatt. As such, it's an opportunity for Hyatt to make a statement about the new program's generosity and the company's commitment to its members.
Offer Details
Between April 1 and June 30,
World of Hyatt
members can earn double points for the second and subsequent stays.
Related: PreCheck Travelers Unhappy with Long Security Lines
Registration is required.
Deal or No Deal
To recap: No bonus for the first eligible stay, and double points for the second and subsequent stays.
As my 19-year-old would say: "Meh."
Or, in the words of travelers posting on
FlyerTalk
, a website for ultra-frequent travelers:
A new low I must say. A pretty shockingly bad promo.
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With the new program, and with this new promotion, Hyatt seems intent on underwhelming its loyal customers. If that's the World of Hyatt, it's destined to be a shrinking world, indeed.
Reader Reality Check
What are your early impressions of World of Hyatt?
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter@twinship.