Isn’t a trip to Club Med its own reward?
Apparently not. Last week, the all-inclusive resort chain launched its own frequent-stay program, Club Med Great Members.
Great members, presumably, deserve a great program, with great perks. What they get is … nothing, until they reach Silver status, after staying 50 nights or spending $8,000. Then they get priority reservations service, a 15 percent discount at resort boutiques (but only on Club Med-branded merchandise), and a 10 percent discount on “a selection of” excursions.
The next status tier, Gold, isn’t reached until a member has logged 110 days or spent $20,000 at Club Med. At that level, members receive the aforementioned Silver perks plus late checkout, priority check-in, airport transfer, and room upgrades—most asterisked as “based on availability.”
Reading Club Med’s press release, the word that kept coming to mind was ‘tepid.’ This is a program with high hurdles and so-so rewards.
A vague promise of “priority in the resort to avoid unnecessary delays?” Discounts on overpriced t-shirts? That’s not much appreciation for someone who spent 50 or more nights at Club Med.
How about a free night after 10 stays? Or some airline frequent flyer miles, to help defray the costs of getting to one of Club Med’s 80 resorts?
Great members? Maybe. Great program? Hardly.
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