Since JetBlue prices TrueBlue award tickets according to the market price of the same ticket in dollars, any sale on revenue tickets amounts to a sale on award tickets. The price of an award ticket and the price of a paid ticket go hand in hand. Specifically, every TrueBlue point is worth around 1.2 cents when redeemed for JetBlue flights.
For a very limited time, JetBlue is severing that lock-step relationship, offering award tickets at a discount to their normal market-based prices.
Through August 26, TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between September 6 and November 7.
The discount is awarded automatically when booking eligible flights on the JetBlue website.
Deal or No Deal
The booking window is a decidedly narrow one. It’s not, in other words, a particularly user-friendly award sale.
Nevertheless, it is an award sale, and as such offers potentially greater value for your TrueBlue points. Take advantage of it if you can.
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.