Could Airbnb Soon Have a Loyalty Program?

Airbnb differs in many ways from traditional hotel chains. Among the differences: Whereas every major hotel group has a robust loyalty program, Airbnb has none. But that may be set to change.

In a tweet earlier this week,

Airbnb CEO Brian Chesky

posed the following question: "If Airbnb had a guest membership program, what benefits would you want?"



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Here are some of the suggestions from Chesky's followers:

Concierge or a call number! I often arrive at odd hours and it causes issues.

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Chesky actively interacted with the commenters, reinforcing the case that he's seriously considering rolling our a loyalty program in the nearish future. Disappointingly, he was noticeably cool to the idea of awarding points redeemable for free nights.

If the goal is to better compete with the likes of Marriott, Hilton, and Hyatt, a frequent-guest scheme that rewards members with free stays would seem to be a minimum requirement. To create a compelling program

_without_

free nights would be a neat trick, indeed. It remains to be seen whether Chesky will try, and whether he can succeed.



Reader Reality Check



What would you like to see in an Airbnb loyalty scheme?

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