Delta SkyMiles Members Can Now Earn Miles for Lyft Rides

Miles for Lyft rides? Yes, please!

Effective today, members of

Delta's SkyMiles program

can earn one mile for every $1 spent on Lyft rides. In addition, through August 31, Lyft customers can earn three miles per $1 on rides to or from airports where Lyft offers service. And new Lyft customers who sign up via delta.com/lyft will receive two $10 credits, applicable to the user's first two Lyft rides within 60 days.



Related: American’s New Upgrade Policy – What You Need to Know



Lyft fares probably average less than $10, so this new partnership isn't going to generate any great mileage windfalls for SkyMiles members. But it's smart marketing on the part of both Delta and Lyft; linking the two companies together gets Lyft in front of Delta's business travelers and gives Delta exposure to Lyft's younger customer base. The same could be said of

Delta's relationship with Airbnb

.

Lyft already has a mileage-earning relationship with

JetBlue

, but it's limited to airport rides.

Also of interest is what this partnership is

not

: a Delta-Uber tie-up. While Uber remains the overwhelming rideshare market leader, its reputation has taken a hit recently with a string of negative publicity. That has resulted in a relative improvement in Lyft's image, as the default good guy in the two-company competition. This new partnership amounts to receiving Delta's seal of approval, which further burnishes Lyft's image, and its future prospects.



Reader Reality Check



Lyft or Uber: Which do you use?