Paris Hilton hasn’t been much in the limelight lately, and now we know why. The 35-year-old socialite and media magnet has been busy developing a new line of luxury hotels to open in Dubai, New York, and Las Vegas.
As the great-granddaughter of Conrad Hilton, founder of Hilton Hotels, Ms. Hilton presumably had an inside track to launching a Paris Hilton-branded hotel network under the Hilton umbrella. For reasons that can only be guessed at, however, there will be no business link between Paris Hilton hotels and the Hilton Hotel Corporation.
Instead, according to Forbes, Hilton will independently launch the new beach-themed resorts, apparently in partnership with a Philippines-based developer, Century Properties.
Details are scarce as to timing, locations, and longer-term plans.
Don’t be surprised to see a reality-TV show tracking the project (“Paris Does Hilton”?). And the tabloids will undoubtedly get plenty of mileage out of the fact that Ms. Hilton’s hotels won’t be Hiltons.
Pass the popcorn.
Reader Reality Check
Is Paris Hilton’s name a plus or a minus for a new hotel chain?
More from SmarterTravel:
- Hotel Booking: How to Get the Best Deal
- No U.S. Airlines Among the World’s 20 Best
- Bad News for AAdvantage Members: New Earning Rates on Partner Airlines
After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.
Top Fares From
Today's Top Travel Deals
Brought to you by ShermansTravel
Morocco: 9-Nt Guided Tour, Incl. Casablanca,...
Wisconsin Dells Water Park Resort w/Meals,...
Rome to Istanbul: Luxe, 11-Night Mediterranean...
Oceania Cruisescruise $3999+