Booking Strategy

The Cheapest Airfare? Here's When to Book


Tim Winship
Tim Winship

    I've always been a bit skeptical of claims that this or that is the optimal time to book flights at the lowest airfares. For one thing, that would credit the airlines with operating according to a strict pricing logic, whereas in fact airline pricing seems wildly chaotic. Plus, if there were an easy best-time-to-book rule, it would be widely known and followed. Which isn't the case.

    Nevertheless, organizations large and small continue weighing in with their own recommendations as to the best timing to book flights.

    The latest is from CheapAir, which today released results of its own analysis of airline pricing trends, based on a review of 917 million airfares in 8,000 markets.

    According to CheapAir's

    2018 Airfare Study

    , the lowest airfares are typically to be found between 121 and 21 days in advance of the departure date.



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    That date range, what CheapAir calls the prime booking window, is for flights within North America.



    Seasonality



    While the prime booking window is a good overall rule of thumb, the cheapest-airfare windows differ somewhat by season, as follows:


    • For summer flights, book 14 - 60 days in advance
    • For fall flights, book 21 - 100 days in advance
    • For winter flights, book 21 - 110 days in advance
    • For spring flights, book 46 - 122 days in advance

      Best Days of the Week



      CheapAir also looked at the day-of-the-week question, another perennial traveler conundrum.

      First, there is no categorically cheapest day of the week to book travel. One day's as good as another for making reservations.

      However, there

      are

      cheaper and more expensive days to fly. Tuesday and Wednesday are the cheapest, and Sunday is the most expensive. "Flying on Wednesday instead of a Sunday will save you an average of $76 per airline ticket."



      Reader Reality Check



      How do these suggestions accord with your own experience?
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  • After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter@twinship.