Use Miles, Points to Help with Japan Relief Efforts
On Monday, when I first posted information regarding
opportunities for frequent flyers
to use their miles to assist relief efforts in Japan, the scope of last week's disaster was only just coming into focus and there was little frequent flyers could do beyond the normally available miles-for-charity channels.
In the past few days, however, many of the larger airlines and hotel companies have scrambled to offer members of their loyalty programs one or more options for using their points to assist with the relief efforts.
It's a mixed bag. Some programs offer a mileage bonus for cash donations; others match members' donations; and still others do nothing more than provide a conduit for channeling miles into the account of a supported charity.
If anything, there's now a surfeit of charitable options. Which can be overwhelming—what's a frequent traveler to do? Two things to keep in mind. First, doing anything is better than doing nothing. And second, cash is likely to be more useful than miles and points.
Aeroplan
Aeroplan
has donated 1 million miles to the Canadian Red Cross and is matching its employees' cash contributions as well. Program members may also donate their miles to the Canadian Red Cross.
"Donated Aeroplan Miles will be redeemed for flights, car rentals, hotels and equipment purchases to support the relief effort in Japan."
Alaska Airlines
Alaska's Mileage Plan
program has earmarked members' mileage donations to Charity Miles and Angel Flight West to helping with the transportation needs of medical staff and volunteers assisting with Japan relief efforts.
American
AAdvantage members who make a cash donation to the Red Cross, using
this link
, will earn a one-time bonus of 250 miles for donating at least $50, or 500 miles for donating $100 or more.
The offer applies for donations made through April 15.
American Express
"
American Express
Cardmembers can donate today using their American Express Card and redeem Membership Rewards points to make a donation at a number of organizations dedicated to supporting the Japan earthquake and Pacific tsunami relief efforts." Separately, American Express is rebating the merchant discount rate for charitable contributions made on its cards to non-profit organizations listed on the USAID.gov website for Japan earthquake and tsunami assistance.
Best Western
Best Western Rewards
members can support World Vision Japan with points donations: 4,000 points is worth a $15 donation; 8,000 points is worth $30; and so on.
Choice Hotels
Choice Privileges
members can donate their points to the Red Cross. A 1,000-point donation is worth $5 and 5,000 points are worth $25. No special incentives offered.
Delta
Delta has pledged $1 million in cash and in-kind support for relief efforts. The company is encouraging customers to donate cash to the
Red Cross
and miles to
World Vision Japan
.
Hilton
HHonors members can
donate their points
in 10,000-point increments to the International Federation of Red Cross and Red Crescent Societies. Every 10,000 points translates into a $25 cash donation to the IRFC, which Hilton will match dollar-for-dollar, up to a combined total of $250,000.
For the General IFRC Fund, request reward code IRFCDR. For the Japan Fund, request reward code RCJERD.
InterContinental
Priority Club Rewards
members may donate 10,000 points to the Japanese Red Cross Society or the American Red Cross.
Marriott Rewards
Marriott
offers Rewards members several options for supporting Japan relief efforts, including donating 18,000 points to provide the Red Cross with a $50 Marriott Cheque, and donating 10,000 points to make a $25 contribution to the International Federation of Red Cross and Red Crescent Societies.
Starwood
Through April 30,
Starwood
will match members' Starpoint donations to the American Red Cross. Every 2,000 Starpoints donated equal $25.
United Continental
Members of the
Continental OnePass
and
United Mileage Plus
programs can earn a one-time bonus of 250 miles for donating a minimum of $50, and 500 bonus miles for donating $100 or more to the American Red Cross.
US Airways
Dividend Miles
members may donate their miles to the Red Cross. No special incentives offered.
Other Options
Of course, when it comes to doing good, miles may be beside the point. The challenge is choosing a charity that you're confident in generally, and that is directing its efforts toward helping to mitigate the effects of the tragedy in Japan.
The Society of American Travel Writers recommends making donations to the
Japan Society
, which has established a disaster-relief fund specifically to assist victims of last week's earthquake and tsunami.
And
Charity Navigator
, which evaluates and reviews non-profits, has a list of recommended Japan-focused charities, including Action Against Hunger, Convoy of Hope, Doctors Without Borders, and World Vision.
This article originally appeared on FrequentFlier.com.