US Airways to sell advertising space on 'barf bags'

File this one under "creative advertising." US Airways last week

announced

that it plans to sell advertising space on its air-sickness bags in what can only be regarded as the airline's most creative (or desperate, depending on your view) money-making move in some time.

As far as revenue generators go, I find this one more amusing than off-putting. It's certainly not on the level of

Northwest's initiative

to start charging extra for the "good" coach seats (yes, I know, it's old news but it still gets me riled up).

Look for the "barf bag" ads starting in September.