US Airways to sell advertising space on 'barf bags'


Josh Roberts
Josh Roberts
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    File this one under "creative advertising." US Airways last week

    announced

    that it plans to sell advertising space on its air-sickness bags in what can only be regarded as the airline's most creative (or desperate, depending on your view) money-making move in some time.

    As far as revenue generators go, I find this one more amusing than off-putting. It's certainly not on the level of

    Northwest's initiative

    to start charging extra for the "good" coach seats (yes, I know, it's old news but it still gets me riled up).

    Look for the "barf bag" ads starting in September.