US Airways to sell advertising space on 'barf bags'

Josh Roberts believes the best trips involve long hikes and muddy boots. His life goals haven't changed much since he was a kid: He still wants to be Indiana Jones when he grows up.

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Josh joined SmarterTravel in 2001, and is an active member in both the Society of American Travel Writers (SATW) and the Society of Children's Book Writers and Illustrators (SCBWI).

In addition to SmarterTravel, he has written for USA Today, The Boston Globe, Yahoo! Travel, The Huffington Post, Airfarewatchdog, TripAdvisor, Jetsetter, ABC News, Oyster, and Business Insider. His travel photography can be seen in Britain and Ireland's Best Wild Places, published by Penguin UK.

The Handy Item I Always Pack: "A lacrosse ball. It's small, lightweight, and works wonders on loosening up tight muscles."

Ultimate Bucket List Experience: "Being the first to discover an ancient lost city. Failing that, visiting as many of the already-discovered ancient ruins as possible."

Travel Motto: "Not all those who wander are lost." -J.R.R. Tolkien

Aisle, Window, or Middle Seat: "Aisle."

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File this one under “creative advertising.” US Airways last week announced that it plans to sell advertising space on its air-sickness bags in what can only be regarded as the airline’s most creative (or desperate, depending on your view) money-making move in some time.

As far as revenue generators go, I find this one more amusing than off-putting. It’s certainly not on the level of Northwest’s initiative to start charging extra for the “good” coach seats (yes, I know, it’s old news but it still gets me riled up).

Look for the “barf bag” ads starting in September.

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