Southwest Airlines, long known for its inexpensive fares, unassigned seating, free checked bags and singing flight attendants, is now jumping into the world of fashion. Partnering with an Oregon-based company, the airline has turned scrap leather from its airplane seats into high-end handbags.
According to Forbes, Southwest was left with 43 acres of used leather after replacing seats on some of its aircraft with lighter ones to reduce fuel costs. It took most of the material to Looptworks, a company that uses industrial scraps to create unique pieces that reduce waste and aim to help the environment, where it will be made into vintage-inspired bags. (In another admirable move, Southwest also sent some of the leather abroad to SOS Kenya, which benefits orphaned children, and Massai Treads, which makes shoes for people in need.)
Looptworks is offering three bag designs — backpack, duffel and tote — which can be preordered as part of what has been dubbed “Project LUV Seat.” The company claims that each bag produced saves 4,000 gallons of water and reduces CO2 emissions by 72 percent (when compared with what would be required to use brand-new leather for the same bags).
As if this idea couldn’t get any more awesome, Looptworks employed disabled adults to deconstruct and clean the leather.
The irony, though, is that the bags are retailing for anywhere from $150 to $250 each — more than the cost of some of Southwest’s roundtrip flights.
Would you purchase one of these bags? Leave your comments below.
–written by Ashley Kosciolek