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Ode to SkyMall: A Eulogy

SmarterTravel

SkyMall — the catalog of quirky, useless and overpriced items for purchase at 35,000 feet — declared bankruptcy and halted its print publication on January 16, 2015. Below, I pay tribute to my favorite source of entertainment in the air.

Our hearts are heavy today as we mourn the loss of an old friend. A stalwart travel companion on many a flight, SkyMall kept us sane when screaming babies and snoring rowmates were just too much to bear. When our hard-earned paychecks were burning holes in our pockets. When the lack of cabin pressure convinced us we absolutely needed a life-size Sasquatch garden statue. (Seriously, if nobody’s ever gotten a good look at Sasquatch, how do they know what size to make the statue, anyway?)

Born to proud parent Robert Worsley (founder and current Arizona state senator) in 1990, SkyMall loved long flights, traveling the world and the feeling of recycled cabin air rustling through its glossy pages — pages offering senseless tchotchkes and gadgets that beckoned to us, begging us to embrace our impulses. Marshmallow shooters. Space helmets that regrow hair. Pajama pants that look like jeans. The options were seemingly endless, blatantly ridiculous and, frankly, downright awesome.

One of my favorite SkyMall memories takes me back to a time when I flew home from Chicago in major turbulence. It wasn’t long before a few strong bumps caused my travel companion to spill a full cup of water all over my tray table and everything on it. Even though I hadn’t paid it much attention on that particular flight, SkyMall was there to help me sop up the mess in all my napkinless glory.

We may have come to terms with the grim reality of SkyMall’s death, but the pain still haunts us. Never again will we feel the magazine’s slender figure, admire its red block logo or accidentally stab ourselves in the thumb with one of its quality staples. For the first time in history, we’ll look at the “Free copy — Take it. We’ll replace it!” line on the front of the few remaining copies so tenderly clutched to our chests and hold back tears as we realize: No, SkyMall. No, you will not replace it. The demise of this novelty reminds us that life is short. Taken from us too soon at the tender age of 25, by the dastardly likes of Candy Crush Saga and in-flight Wi-Fi, the catalog and its marked absence will forever leave a hole in our souls and a void in our seatback pockets.

But just when we thought that void might be filled by fatter wallets and a decline in junky knickknacks, we learned that SkyMall’s website is still alive and kicking. Apparently it listened when we pleaded for it to stay away from the light.

Now, if you’ll excuse me, there’s a pizza-scented T-shirt calling my name.

— written by Ashley Kosciolek

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