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Meet the Locals: Q&A with the CEO of Homestay.com

SmarterTravel

If your desired travel experience includes not spending a lot of money and being able to interact with locals, then Homestay.com is a lodging option you’ll want to consider. Launched in 2013, Dublin-based Homestay.com allows you to book a room in a local’s home in more than 150 countries. Hosts may take you on a tour of their city, cook you a meal or simply engage in breakfast conversation and provide touring advice. Rates are surprisingly low — much lower than booking a room in someone’s home through Airbnb, for example.

We chatted with Homestay.com CEO Alan Clarke about what to expect from a stay at one of the 50,000 host properties around the world.

IndependentTraveler.com: The social interaction and insider knowledge of a destination are obvious benefits of Homestay.com. What are some benefits that might not be apparent to a new user?

Alan Clarke: It’s a great budget alternative to hotels and less crowded than hostels — and you get your own private room, not a dorm. Breakfast is included in the price and often there are other perks too: Many hosts are happy to throw in a pick-up service from the airport, laundry service, shared dinners, storing of luggage, use of the kitchen or a bicycle and more.

IT: Who tends to use this type of lodging?

AC: Solo travelers account for more than 60 percent of the bookings. It’s ideal for anyone traveling alone who wants to stay with a local in their home and share a meal or hang out. It can help you to feel safer and more confident about going somewhere you’ve never been before.

People on holiday can enjoy a culturally immersive experience, while those traveling for business can return to a friendly face at the end of a busy day instead of an empty hotel room. And 40 percent of the guests booking on Homestay.com are students, many of whom need a home [away] from home for an extended period of time.

IT: Homestay costs are surprisingly affordable. With the advent of Airbnb, Sonder, VRBO and other sites, surely you could raise your rates. Why have you kept them so low?

AC: It’s up to the hosts to set their own prices. We help them to understand the need to be competitive and educate them on how to adjust their rates for seasonality or special events. However, for many of the hosts on Homestay.com it’s as much about the people they’ll meet as it is about the extra revenue they’ll earn.

IT: How do you ensure that people stay safe when using a homestay? Have you ever had safety incidents?

AC: We encourage hosts and guests to verify their ID when signing up. It’s not compulsory, but we do recommend it. We work with a third-party provider who independently verifies the validity of the IDs. Prior to setting our hosts live for bookings our team checks the listing to ensure its authenticity.

When a guest wants to book they have the opportunity to send messages back and forth to the host, allowing them to build trust and rapport prior to making a booking. We also offer a custom video chat as part of the booking process.

And we have a customer service team on hand seven days a week to help, should an issue arise. With thousands of guest reviews, 90 percent of them five star, I can assure you that we place customer satisfaction and safety at the top of our list of priorities.

IT: Tell us about one of the most interesting homestay experiences you’ve had.

AC: While travelling in Italy I stayed with an amazing host in Florence — really close to the Ponte Vecchio. She was a certified tour guide with a passion for traditional Tuscan cooking, so you can imagine how most of my days were spent!

IT: What do you look for in a host?

AC: I’m a pretty independent traveler so for me the host that best suits my needs is someone who will mostly leave me to my own devices but is also happy to share their tips and advice if I need it. Each guest and host is different in terms of the level of interaction they want from the experience. That’s why we encourage our guests and hosts to communicate as much as possible during and after the booking process.

IT: What are some of your favorite destinations around the world?

AC: I’ve been lucky to visit many amazing places: the Base Camp of Everest, Victoria Falls in Zambia, Zanzibar, Goa, the Great Wall in China, Copacabana, Golden Gate Park, Lake Baikal in Siberia, the pubs of London, the restaurants of Paris, the cafes of Melbourne.

I think what makes me most excited about any trip is the uniqueness that each destination has to offer, which for me is a combination of everything from culture to people to architecture and landscape. Perhaps two that stand out are Biarritz in France and Kerry in Ireland. Both are coastal, beautiful locations, with deep local culture and great food and people.

IT: And where are you going next?

AC: A Christmas market in Europe with my family — our first trip abroad with our first child. Very exciting!

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