Frequent Flyer

Marriott Offers Free Wi-Fi for All Rewards Members


Tim Winship
Tim Winship

    Internet access has become a basic expectation of travelers, and the status quo—with pricier hotels charging for Wi-Fi where "value" brands offer it for free—has been a niggling sore spot among hotel customers.

    Beginning on January 15, 2015, all members of Marriott's Rewards program will receive

    free standard in-room Wi-Fi

    at most Marriott family hotels, when bookings are made directly on Marriott.com, Marriott's mobile app, 1-800-MARRIOTT, or through a Marriott hotel.

    A number of Marriott brands already feature free in-room Wi-Fi, so the new Rewards policy amounts to an expansion of a current limited-availability benefit.

    Refusing to participate are the Protea brand hotels and a handful of individual properties throughout the Marriott network of more than 3,800 hotels. Those holdouts amount to no more than a pinprick in what could otherwise be fairly deemed a true systemwide benefit.

    What may still give Marriott loyalists pause, however, is the qualifier in "standard Wi-Fi." That suggests that Marriott is moving toward a two-tiered Wi-Fi system. And indeed, the company's announcement takes pains to reassure elite Rewards members that their status will still entitle them to "enhanced Wi-Fi."

    Travelers don't just want free Wi-Fi, they want free fast Wi-Fi. If it turns out that Marriott's standard Wi-Fi delivers anything less than a fast ride on the information highway, Rewards members may judge the new benefit more irksome than rewarding.



    Reader Reality Check



    When it comes to hotel Wi-Fi, what download speeds do you expect to be offered for free?



    This article originally appeared on FrequentFlier.com.