Survivor meets The Truman Show. As a pretty clever marketing ploy, the Helsinki Airport invited Chinese actor and TV personality, Ryan Zhu, to live in the city’s airport for 30 days.
As noted on the campaign website, the Helsinki Airport is the most-connected airport in Northern Europe and it serves over 18 million passengers each year. It’s also been awarded the best airport in the world by Travellink. To find out if it really is the “best airport in the world,” you can follow Zhu’s journey on social media with the hashtag, #LIFEINHEL. Each of the 30 days is made into a short video, which you can find here.
From following checked luggage to experiencing a Helskini stopover, Zhu discovered the ins and outs of everything “the best airport in the world” has to offer in 30 days.
Highlights from the Best Airport in the World
Zhu moved in on October 10 and completed the 30 days last week. He slept in a small cabin set up for him inside the airport terminal. His prize? A trip to the up-and-coming Finnish Lapland with friends and family.
You Tell Us: Would you live in “the best airport in the world” for a month?