Volvo USA is currently airing a commercial that has the social media world all atwitter, wondering about the unusual seating arrangements and cryptic facial expressions of a family driving home from a wedding. Why is the forlorn dad in the backseat? Are the two other men brothers or friends or partners? That blonde driver can’t be the dad’s spouse — she’s too young! And why is she smirking?
Personally, though, I’m more curious about the stately, attractive lighthouse in the background of the extended version of the ad (the one where the overly sentimental silver fox is penning the cliched wedding toast for the daughter he’s about to marry off). Check it out:
The lighthouse, it turns out, has made appearances in a number of TV shows, films and commercials, and is a historic landmark. Fisgard Lighthouse, on the rocky southern tip of Vancouver Island, was the first lighthouse built on the west coast of Canada back in 1860.
The lighthouse was included in a 1997 TV series called “Sleepwalkers,” the 2013-14 series “Spooksville” and a Jeep Cherokee commercial. The Volvo ad was filmed at the lighthouse in early May.
If you want to visit the lighthouse, you can do so from Victoria. A causeway connects the island to the Fort Rodd Hill National Historic Site. The lighthouse tower is still in operation, so it’s not open to the public. But the former lightkeeper’s home displays contains exhibits about the lighthouse’s history and stashes of games for children to play.
The lighthouse is a magnet for photographers, who are drawn to it during winter storms when the seas kick up and also at sunset, when the lighthouse stands out against a backdrop of the Olympic Mountains in neighboring Washington state. It’s a good spot to picnic and go wildlife watching, with bald eagles, great blue herons, river otters and more residing in the area.
And you can spend the night — not in the lighthouse but in summertime tented cabins that sleep six at neighboring Fort Rodd Hill. Plenty of seaside hotels and B&Bs are nearby too, in case you don’t want to go that rustic.
Yes, the Volvo ad is weird but, like it or hate it, it certainly has done its job of attracting attention for the 2016 Volvo XC90 … and for Victoria’s most famous beacon.