JetBlue is shaking up the check-in process as we know it.
The low-cost U.S. carrier will eliminate the online or airport check-in requirement for passengers flying in Even More Space seats starting immediately. The airline is calling this “automatic check-in.” JetBlue plans to offer a check-in free experience to more of its passengers by 2015.
Instead of having to check in online or at the airport within 24 hours of departure, Even More Space flyers will now get an e-mail from JetBlue that contains their boarding passes—simple and easy. So if you don’t have any bags to check and you’ve booked an Even More Space seat, you can just show up at the airport and go to the gate with your boarding pass. No checking in required. Better yet, passengers with the JetBlue app on their phones can use e-boarding passes at select airports, no printing necessary. (The email JetBlue sends will give details on all of these options.)
According to Blair Koch, JetBlue Vice President Commercial and Shared Development Services, “The idea of asking customers to jump an additional hurdle before their flight is an increasingly antiquated concept. By having the right systems in place, we can remove this step, and even help identify and prevent issues that can hinder customers from fully enjoying their travel experience.”
Eliminating one more hassle in the flying process is a step in the right direction. It’s one less thing to remember. Some carriers already offer an automatic check-in option; Lufthansa is one example. The German airline gives flyers the option to select an automatic check-in when booking flights. A few other international carriers provide automatic check-in, but JetBlue is the first U.S. airline we know of that is beginning to offer this option for its passengers.
JetBlue’s current plan for Even More Space flyers is just a trial. Although automatic check-in will likely save money for the airline by helping to cut airport-service costs, we’ll have to wait and see if the scheme is here to stay.
Are you onboard with JetBlue’s new automatic check-in system?
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