Hotel rewards programs are great if you frequent the same chains on a regular basis, but the offerings and perks are pretty standard, as are the ways of accruing elite status. After a while, free Wi-Fi and extra nights all start to sound the same.
Apparently, that’s what the folks over at Kimpton thought too when they unveiled the chain’s new Kimpton Karma loyalty system. Replacing the brand’s former InTouch program, Kimpton Karma offers four tiers; you’ll be registered for Tier 1 by just signing up. You’ll reach Tier 2 with three stays or 10 nights (whichever comes first), Tier 3 with seven stays or 20 nights, and the Inner Circle with 14 stays or 40 nights.
The perks for everyone — even Tier 1 — include free Wi-Fi and a minibar credit, but the extras for higher tiers are pretty enticing: free nights, priority late check-out, dining offers and even direct access to Kimpton’s CEO when you reach the Inner Circle level.
The best part, however, is that you can get rewards in ways that go beyond just staying another night. In a statement about the new program, Kimpton says guests can get credit for things like mentioning their hotel on social media, booking directly through the chain’s website or even traveling with a pet. Sounds good to us!
What do you think? Do you belong to any hotel rewards programs? What do you like most about them, and what do you think can be done to jazz them up a bit? Leave your comments below.
— written by Ashley Kosciolek
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