Hilton’s recent promotions have been mediocre efforts, distinguished by their so-so bonuses and hundreds of non-participating hotels. But if this latest marketing initiative is any indication, Hilton has learned from those mistakes.
Between September 1 and December 31, Hilton HHonors members can earn double points for weekday stays (Monday through Thursday nights) and triple points on weekends (Friday through Sunday nights) at all 4,300-plus Hilton HHonors hotels.
Registration is required.
Deal or No Deal
This is a decided improvement over Hilton’s recent lackluster promotions. While the weekday double points are nothing special, the promotion’s overall value gets a nice lift from these features:
- Triple points on weekends
- A four-month promotion period — plenty of time to participate
- All Hilton-family hotels are participating — no opt outs
At least promotion-wise, Hilton is back!
This article originally appeared on FrequentFlier.com.