In what might be the least intuitive sale ever, one airline says it will pay people to fly on its planes. That airline is SkyEurope, a European discount carrier that announced yesterday it plans to cut prices on some routes to minus 10 koruna (or about -$0.44).
“As of today, SkyEurope becomes the first airline that pays its passengers for flying,” the company said, according to an AP report.
Qualifying travel dates are November 1 through December 15, and from January 9 through March 24, 2007. You need to book by Sunday, October 22.
It’s clear SkyEurope doesn’t expect to make a whole lot of money on this offer, but despite the rather unorthodox approach this is similar in many ways to “free” travel promotions run by other European discounters like Ryanair, and even the recent $8 sale here in the U.S. by Spirit. The goal is to get the airline’s name into the public consciousness, and in that sense I’d call this a success.
Whether paying people to fly is a winning proposition in the long term is another matter altogether.
We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.
Related
Top Fares From
Today's Top Travel Deals
Brought to you by ShermansTravel
9-Night Seoul, Hong Kong & Tokyo...
Exoticca
vacation $3099+16-Night Hawaiian Islands Cruise Over Christmas...
Princess Cruises
cruise $1579+Ohio: Daily Car Rentals from Cincinnati
85OFF.com
Car Rental $19+