We’ve all been there. You’re at a sporting event or a fair, and someone approaches you to “register for a chance to win a free vacation.” In my case, it was at a concert at the Wells Fargo Center in Philadelphia, and my friend, who’s had a bit of a rough year, was excited by the prospect.
As she filled in her name and contact information, I snatched one of the entry forms and read the fine print on the back. It was standard legal jargon, stating that Sundance Vacations, the company sponsoring the contest, would have the right to get in touch with entrants using any means provided. I figured it was just a ploy to generate email addresses and phone numbers, so I declined.
Fast forward two months. My friend received a phone call from someone at Sundance, telling her they had “good news” and asking her to call for more information. First she dialed me: “Are you sitting down?” she asked. “I never win ANYTHING, but we’re going on vacation!”
A phone call to the company confirmed that we would, in fact, have to sit through a presentation as a condition of acceptance. We assumed a sales pitch would follow, but we were told the whole process would have us in and out within an hour.
Slightly different from companies that offer timeshares, Sundance sells “wholesale vacations,” which it touts as discounted or overstock trips that are less expensive because 1) the company purchases vacations in bulk, and 2) it owns the properties that are available for booking. (I won’t even try to figure out why Sundance needs to “purchase” said vacations if it owns the properties, lest my head explode.)
During the initial presentation, an attractive and sharply dressed woman attempted to keep the attention of a dozen attendees through witty banter (“I’ll keep this short. I just ran a marathon yesterday, and my legs are killing me”), condescending comments (to a young and slightly disheveled couple with two children: “Surely you’ve never been to Disney World”) and the promise of a “suitcase” of affordable vacations from which we’d be able to draw over a period of several years after signing up and shelling out a modest monthly fee. She went on to explain a bit of math as she clicked through some PowerPoint slides.
I had just checked Facebook for the 17th time and was nearly dozing off in my chair when a team of sales representatives came bursting through the back door of the presentation room like an army of Stormtroopers. Each group of visitors was led through a hallway and into a giant room with tables, chairs and, oddly, beach balls — where thousands (literally, we saw the Polaroids everywhere) of customers before us were convinced to purchase vacation packages.
The woman in charge of giving us our first hard sell was actually nice and didn’t pressure us as much as we expected she might. Then her boss came over, asked if we were treated well and turned up the heat by offering us an even sweeter deal. He backed down after we gave him a firm “no” and told him that we had read nothing but negative reviews about the company online. He gave us a couple of weak excuses but eventually realized we weren’t going to budge.
Ninety minutes after our initial arrival, we were taken to meet with our final obstacle, a friendly older gentleman who further lowered the prices and even tossed in meal vouchers. Ultimately, we said no, and he grudgingly gave us the paperwork we needed to claim our four-day, three-night trip to our choice of Cancun, Montego Bay or San Juan.
Apparently we have 60 days to call a phone number (not toll-free), ask questions, gather information (we’d love to see photos of the resort options, as none were provided) and “register” to receive our “reservation deposit invoice.” After receiving it, we have 30 days to send it back with a deposit of $100 each, which is then applied to the imposed taxes and fees of anywhere from about $100 – $185. (Technically the trip is a gift, not a prize, so Sundance isn’t required to cover taxes and fees.) We’re told the deposit is refundable until actual reservations have been made. Stay tuned to find out whether the trip actually happens.
Editor’s Note: After further consideration, the author’s friend decided she wasn’t comfortable with the process and decided not to claim her “free” trip.
Have you ever been a part of a “free vacation” offer? How did it work out?
— written by Ashley Kosciolek