Best Western isn’t known for its generous loyalty-program promotions. The rewards tend to be low value, and the offers have been hobbled by niggling restrictions.
The latest promotion is no exception.
Between February 8 and May 8, Best Western Rewards members can earn a $25 Best Western travel card after two qualifying stays, up to a maximum of five cards after 10 stays.
Travel cards must be redeemed for a Best Western stay within 120 days of fulfillment.
Registration is required.
Deal or No Deal
Assuming the two qualifying stays are one-nighters at an average rate of $100, the $25 card amounts to a 12.5 percent rebate. The rebate percentage increases or decreases as the room rates fall or rise.
For most travelers, then, the rebate will be decent if less than compelling.
But that modest rebate may be more theoretical than real. It’s important not to confuse the travel cards on offer with cash-like gift cards—the amount can only be applied toward Best Western stays. Making them less valuable still, they must be used within 120 days of their issue dates.
Best Western partisans should certainly take advantage of the bonus, in the spirit of taking what you can get. But the promotion isn’t likely to move the needle for brand-agnostic travelers. And it shouldn’t.
Reader Reality Check
How compelling do you find this offer?
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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