Do Airlines Raise Their Fares on Weekends?

Dear Jessica
Dear S.C.,
Good question. Since many people are busy with work, school, and other obligations during the week, vacation planning is often done during free moments on the weekend. Wouldn't it make sense, then, that the airlines would choose to hike fares during the weekend to maximize profits?
Maybe, but only to a certain extent.
While airlines don't necessarily raise fares on weekends, they do offer new fare sales during the week. Erin Krause, a spokeswoman for
Expedia
, says the
best time to book airfare
is on Tuesdays. Airlines generally release new sales early on Tuesdays, and if other carriers match existing sales, they will do so by the end of business on Tuesday. You'll often find the best prices and availability on Tuesday evenings or Wednesday mornings.
Barbara Messing, a vice president and travel expert at
Hotwire
, generally agrees with Krause's advice, noting that though fares can change at any time, fare sales are usually announced early in the week.
Using a website that will track prices for you is the best way to keep up with fare fluctuations. Both
Expedia
and
Hotwire
offer such programs, as do
Kayak
,
Travelocity
, and
Orbitz
.
Of course, booking on Tuesdays isn't a foolproof plan. Some airlines—
Southwest
and
Spirit
, for example—often release weekend-only sales that you'd miss if you exclusively searched for fares during the week. Your best bet is to be aware of when the new sales usually come out, and, most importantly, to
compare fares
before you book.

