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Delta to expand luxury offerings on long-haul flights

It’s no secret that Delta Air Lines is centering much of its bankruptcy exit strategy on cornering the market on pricey luxury offerings for long-haul flights. Now the airline has announced another feature: fully horizontal sleeper suites in its BusinessElite class. Delta will be the first U.S. airline to offer such seats. The first batch of them will arrive in early 2008 when Delta takes delivery of two new Boeing 777s.

“As we continue to grow to ultra long-haul destinations across Asia, Africa, and the Middle East, we want to give our valued business-class customers the utmost in comfort and entertainment,” says Jim Whitehurst, Delta’s CEO, in a statement. “The experience we’re creating for premium international travelers will offer an unmatched combination of privacy and comfort with the option to lie completely flat, unlike some competitors who offer an angled lie flat product.”

Delta plans to add the sleeper seats to its existing 777s beginning next fall, and it also expects to install lie-flat seats in its 767s as well. It’s eyeing 2010 for completion of the entire product.

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