The world is huge

Don't miss any of it

Travel news, itineraries, and inspiration delivered straight to your inbox.

By proceeding, you agree to our Privacy Policy and Terms of Use.


Change is in the air at Southwest

Southwest revolutionized the airline industry with its low fares, unassigned seating, and no-frills approach. Millions of travelers responded enthusiastically.

The airline’s operating costs have increased 16 percent in the past two years alone, however, and now Southwest is looking to alleviate the pinch. On the radar: New revenue models, including (gasp!) assigned seating, with the goal of raising revenue by $1 billion over the next several years.

Other areas of growth: The airline may also expand into international markets, offer wireless Internet, and improve waiting areas with special seating for business travelers and families.

If passengers prove resistant to the assigned-seat policy, Southwest is also currently testing out a new gate model: Keeping the open-seating arrangement, but offering reserved, numbered places in line within boarding groups (A, B, C).

Have an opinion about what Southwest should do? Call Southwest’s customer relations at 214-792-4223, or read more about the airline’s upcoming plans at

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.

Top Fares From