Less than a week ago, I characterized Best Western Rewards as a “conservative and underutilized loyalty program.”
Today, it’s still a conservative program. But with two just-announced changes, it’s a bit less so. And the very fact that the company has elected to focus on upgrading its rewards program may indicate a willingness to use it more aggressively in the future. More generous promotions, anyone?
The first change: Beginning next year, Rewards points will no longer expire, no matter where members reside. (Currently, the non-expiring-points policy is limited to members in North America and a few other regions.)
And secondly, also beginning next year, the program will be expanded to include a new elite tier, Diamond Select, awarded after completing 50 nights during a calendar year. The key benefit of Diamond Select is the 50 percent bonus earned for stays, although there’s also a vague reference made to other “exclusive benefits.”
None of the above is a game-changer. But again, the moves may be the beginning of a fresh emphasis on loyalty marketing by Best Western. And after a long run of decidedly mediocre promotions, that’s a change Best Western customers would welcome.
This article originally appeared on FrequentFlier.com.
We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.
Related
Top Fares From
Today's Top Travel Deals
Brought to you by ShermansTravel
Greece: 9-Night Vacation, Incl. Meteora &...
Exoticca
vacation $2099+New Year Sale: Luxe, 9-Nt Alaska...
Oceania Cruises
cruise $3599+Ohio: Daily Car Rentals from Cincinnati
85OFF.com
Car Rental $19+