For the second year in a row, one hotel chain’s rewards program has been chosen as the provider of the best overall benefits to travelers.
Wyndham Rewards is the top overall hotel rewards program, according to a study by WalletHub, a website that provides credit advice to consumers. Wyndham’s program appeals just as much to those who travel infrequently as it does to those who travel a lot, and it ranked highly for its ease of achieving top membership status, number of hotels where rewards can be used and minimal blackout dates, among other attributes.
WalletHub pitted 12 hotel rewards programs against one other, examining 21 key metrics, including point values, blackout dates, brand exclusions and expiration policies. The top 10 brands, in order:
1. Wyndham Rewards
2. Best Western Rewards
3. Marriott Rewards
4. Club Carlson
5. La Quinta Returns
6. Hyatt Gold Passport
7. Drury Gold Key Club
8. Hilton HHonors
9. Choice Privileges
10. The Ritz-Carlton Rewards
La Quinta Returns was deemed to offer the best rewards value, offering up to $14.17 in rewards value for every $100 the hotel guest spends. Meanwhile, Best Western is the only brand among the 12 whose points do not expire if your account stays inactive for a while. The majority of hotel rewards points expire after 18 to 24 months of inactivity.
The study also found that the majority of the 12 brands have maintained or exceeded their programs’ value this year vs. last year.
“I think the typical consumer generally overvalues the benefits of hotel rewards program membership and underestimates the commitment required to obtain those benefits,” Professor Sung H. Ham of George Washington University wrote as part of the study.
Receiving free nights in a hotel is admittedly attractive, Ham said, but it requires a big commitment from the consumer. “Even if consumers are motivated to achieve the free night, consumers may still overvalue the rewards that can be obtained from being loyal,” Ham said. “Loyal consumers are less likely to engage in price comparisons and may ultimately end up paying more for each stay to earn the free night award.”
That being said, being a part of a hotel loyalty program can often provide non-monetary benefits, such as more personalized service, says Professor Lei Huang of the State University of New York at Fredonia.
Are you a member of a hotel rewards program?