American, once the self-described “something special in the air,” is teaming up with something special on the ground, Cadillac, Chevrolet’s top-of-the-line brand.
According to American’s news release, “American Airlines and Cadillac have formed a partnership to offer a broad series of exclusive benefits to travelers, ranging from luxury, on-site airport transfers, to AAdvantage miles earning opportunities, to Cadillac exhibits at major airports.”
The gate-to-gate shuttle service is currently only offered at Los Angeles International Airport. “This program identifies ConciergeKey members with tight transfer times and escorts them to their next gate of departure in a Cadillac CTS, SRX or Escalade.” Later this year, the service will be expanded to Dallas/Ft. Worth, LaGuardia, and JFK airports.
ConciergeKey membership is by invitation only, according to criteria that the airline declines to divulge. Suffice it to say, if you’re not rich and famous, you’re not a likely candidate for membership.
For those who aren’t ultra-high rollers but still have the wherewithal to purchase a luxury auto, Cadillac will be rewarding AAdvantage members with 7,500 bonus miles for test-driving a Cadillac at a local dealership.
There’s nothing new here. Delta and United both offer gate-to-gate service for their high-value customers, featuring Porsche and Mercedes vehicles, respectively.
Reader Reality Check
Beats a sprint through the terminal, right?
This article originally appeared on FrequentFlier.com.