USA Today reports that passengers will begin seeing advertisements on baggage carousels in airports around the country. And by on baggage carousels, I mean on the actual conveyor belts that ferry your luggage around and around.
As a sign of the economic times, this trend certainly stands out. After all, while a group of people waiting for their luggage tends to be intensely focused on the baggage carousel, that same group also tends to be A) exhausted from their flight, B) anxiously wondering where on earth their bags are, or C) very much eager to get the heck out the airport and start their vacation. Is this really a solid target audience for advertisers?
At any rate, the ads are already in place in Chicago (O’Hare and Midway), Kansas City, Albany, and Gulfport-Biloxi, with Seattle, Boston, and Philadelphia forthcoming.
What do you think about baggage carousel ads? Will they be a nuisance? Will you simply ignore them? Leave a comment below with your thoughts. Thanks!