This story was originally published on October 23 and has been updated to reflect the latest information.
One of my biggest pet peeves when I am flying is people who cannot follow the rules when it comes to boarding (and disembarking, for that matter). I was thrilled to see that American Airlines is on my side and is testing a new boarding process technology that will crack down on people who try to board earlier than their assigned boarding group.
The new technology will create an audible alert to the boarding agents, letting them know the passenger is boarding earlier than their boarding group. Agents will then (presumably) ask the passenger to step aside and wait for their correct boarding time. According to a report by CBS News, “gate agents still retain some discretion over the boarding process.” In other words, if they get the alert, it is up to them to decide whether you must wait to board. If you are traveling with a group and have a later boarding group than everyone else, they may let it slide (but they may not!)
After testing the new protocol at three airports (Albuquerque International, Tucson International, and Ronald Reagan Washington National), they are expanding to 100 airports nationwide before the Thanksgiving travel rush. Julie Rath, American’s Senior Vice President of Airport Operations, Reservations and Service Recovery said in a statement that they’ve heard from their customers “that the ability to board with their assigned group is important to them because it’s a benefit associated with their AAdvantage status or fare purchase,” and that “the initial positive response from customers and team members has exceeded our expectations, so we are thrilled to leverage this technology to deliver for them ahead of the Thanksgiving holiday.”
The airline states that “the new technology is designed to ensure customers receive the benefits of priority boarding with ease and helps improve the boarding experience by providing greater visibility into boarding progress for our team.”
Airports included in the expansion are Austin-Bergstrom International Airport (AUS) and Hartsfield-Jackson Atlanta International Airport (ATL), which is the busiest airport in the country.
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