File this one under "creative advertising." US Airways last week announced that it plans to sell advertising space on its air-sickness bags in what can only be regarded as the airline's most creative (or desperate, depending on your view) money-making move in some time.
As far as revenue generators go, I find this one more amusing than off-putting. It's certainly not on the level of Northwest's initiative to start charging extra for the "good" coach seats (yes, I know, it's old news but it still gets me riled up).
Look for the "barf bag" ads starting in September.