It hasn't been a good week for JetBlue. First news broke that the airline allegedly stuck one of its passengers in the bathroom for a cross-country flight, and now this: The erstwhile low-cost carrier upped its change fee by as much as $60, to a new cost of $100 effective as of May 1.
It was probably inevitable, because, hey, everyone else is doing it, but I expected better from the carrier whose whole advertising campaign is all about how much it likes its passengers. Apparently it likes exorbitant fees just a little more.
Ben Mutzabaugh's excellent Today in the Sky blog offers this perspective: "In addition to increasing revenue, hikes in airlines' change-of-ticket fees are also likely meant to help encourage fliers to buy higher-priced tickets with rules that allow refunds or fee-free changes."