With the traditional falloff in travel beginning after Labor Day, airline marketing departments have perked up and are rolling out special offers designed to make the best of a bad situation.
The latest is Continental’s new “Mileathon” promotion.
Between September 1 and December 31, OnePass members will earn credits for completing various qualifying transactions on continental.com, including enrolling in the program; using online check-in; and booking flights, hotel stays, and car rentals. The credits can then be converted into bonus miles, up to a maximum of 100,000.
Credits range from a single credit for checking in on Continental’s website to 50 credits for signing up for a Continental Presidential Plus World MasterCard (annual fee: $375). Bonus miles are awarded as follows: 500 bonus miles after earning five credits; 1,000 bonus miles after 10 credits; and so on up to 100,000 bonus miles for 200 credits.
Registration is required before earning credits, and must be completed by November 30.
There is also a prize for the top earner in each partner category: “a dream vacation for two including First Class or BusinessFirst airfare, hotel accommodations and more.”
Continental’s offer has two especially attractive features. First, you have a full four months to rack up credits in different categories. And second, the maximum payoff—100,000 bonus miles—is generous enough to make it worthwhile to jump through a few hoops.
If this sounds familiar, it may be because it’s similar to [% 3514655 | | US Airways’ %] current “Grand Slam” promotion, which awards up to 50,000 bonus miles for partner transactions completed by November 15.
Hoops? Let the jumping begin.