This proposed airline has been around, off and on, as either Avatar Airlines or Family Airlines, since 1992. Throughout, the airline's base plan has always been to fly high-density 747s on high-volume domestic routes at fares well below the competition. The airline promises ultra-low fares, coupled with no-fee checked baggage, for-sale meals from upscale restaurants, and onboard Wi-Fi. Avatar promises these low fares "without sacrificing the creature comforts of luxury flight." But you can't do the "creature comforts of luxury flight" when you stuff 539 economy seats on the lower deck.
The website shows an ambitious route system linking Chicago, Dallas, Honolulu, Las Vegas, Los Angeles, Miami, Orlando, Philadelphia, San Diego, San Francisco, and San Jose. Initial flights will probably target either Las Vegas-to-New York or Los Angeles-to-New York routes.
Prognosis: Industry mavens seem to think Avatar's financial projections are extremely optimistic. Meanwhile, Avatar's website says, "Aircraft wanted: up to 30 Boeing 747-400s," of which plenty are available.