With clay soil ideal for growing grapes, multitudes of wine bodegas, and an organized vineyard route, Haro has earned the right to be called the wine capital of Spain's Rioja region. Not only does wine drive Haro's local economy, but it is also taken quite seriously as a way of life—so much so that on the feast of San Pedro (June 29), the town hosts a wine battle, during which opposing sides launch liters of wine at each other, then throws an after party in central Plaza de la Paz Square. Oenophiles and casual visitors alike can delve into the study of viticulture at the Rioja Wine Interpretation Centre, which serves as a research center and museum, or taste the area's fine red wines at the many vineyards and cellars open to the public.
Uncork: Wines from area bodegas, such as the generations-old Lopez de Heredia or the more modern Roda, which specializes in Tempranillo-based wines.
Pair: In Haro's Herradura neighborhood, known for tapas bars and restaurants, seek out dishes like pepitos (steak sandwiches) or pincho moruno (skewered diced pork). For traditional cuisine, mixed vegetable stew, chorizo, and lamb cutlets with vine shoots go nicely with the local wines.