New IHG 'Into the Nights' Promo

As it has on two previous occasions, InterContinental Hotels Group is mounting a highly personalized promotion, with offers that vary widely according to the profiles of IHG Rewards members.

Previously dubbed "The Big Win," the new version is called "Into the Nights." The promotion's landing page promises "at least two free nights or 50,000 points" for completing a series of tasks between September 4 and December 31, but you'll have to log in as an IHG Rewards member to see the actual offer. Here's mine:

  • 25,000 bonus points or one free night after completing three offers
  • 25,000 additional bonus points or one additional free night after completing all five offers
  • 500 bonus points for downloading the IHG app
  • 2,000 bonus points for staying three nights
  • 2,000 bonus points for booking two stays via the mobile app
  • 4,000 bonus points for staying two Saturday nights
  • 2,000 bonus points for staying at two Holiday Inns

So in a best-case scenario, I could earn 50,000 bonus points or two free nights, plus an additional 10,500 bonus points, after just two weekend Holiday Inn stays (one one-nighter, one two-nighter) booked via the IHG mobile app.

Two free nights after three paid nights is a terrific deal. If others were receiving comparable offers, this would be a contender for this fall's best hotel promotion. But my offer looks to be an outlier.

Perusing FlyerTalk, where many IHG Rewards members have posted their individual offers, it appears that many of the tasks are much more challenging, and many of the bonuses are less lucrative.

For example, rfrost, an IHG Rewards top-tier elite member, would have to complete 13 nights, including four Saturdays, stay at three EVEN hotels in Norwalk, CT, or Rockville, MD, plus complete stays in four different countries, just to earn two free nights.

GlobalTravellerTom, another top IHG elite member, would have to spend 54 nights at 13 or more Holiday Inns and four other IHG brands to earn three free nights. His comment: "I think I need to spend the rest of the year at IHG properties to hit this promo."

You get the idea.

The big picture seems to be that infrequent IHG customers (like myself) are being rewarded with the most accessible, lucrative offers, while IHG's best customers are being asked to complete Herculean tasks to earn lesser bonuses.

So much for the rewards of loyalty.

Reader Reality Check

Is this any way to run a promotion?

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