As I've noted elsewhere, this has been the Summer of Free Nights for members of hotel loyalty programs.
Hilton had its own free-night offer—a rather ungenerous one night after four qualifying stays or 10 nights—which ended on June 30. For its follow-up promotion, it has chosen to break ranks with the free-nighters.
Between July 7 and September 30, Hilton HHonors members can earn double airline miles or HHonors base points for stays at eligible rates at more than 3,600 Hilton family hotels in 81 countries, including Hilton, Conrad, Doubletree, Embassy Suites, Garden Inn, Hampton Inn, Homewood Suites, Hilton Grand Vacations Club, and Waldorf Astoria Collection hotels.
Program members must register their choice to earn either miles or points before the first qualifying stay, and that choice will remain in effect for all subsequent stays completed during the promotion period.
Deal or No Deal
Hilton's recent bonus offers have tended toward the lackluster. This promotion, while unspectacular, is at least a decent bonus. Although free nights make good marketing headlines, the option to earn extra points or airline miles gives the offer a welcome added dimension.
In fact, with most other hotels still leveraging their low occupancy rates to offer free nights as incentives, the double-mile aspect of Hilton's offer should make it a real contender for travelers whose priority is accruing airline miles rather than hotel points.
And whichever bonus you choose, Hilton's extensive portfolio of hotels, including brands at all price points, makes it easy to earn it.
Reader Reality Check
Free nights or bonus points—which do you prefer?
This article originally appeared on FrequentFlier.com.