If you're not earning miles for shopping at the airlines' mileage malls, you're leaving money on the table. And miles.
These offers from American provide both a bonus for signing up to use their eShopping mall, and a bonus for making purchases at eShopping merchants.
AAdvantage members who create a new AAdvantage eShopping account and opt to receive promotional eShopping emails by May 13 will receive 500 bonus miles.
After signing up, new eShopping account holders can earn an additional 500 bonus miles by watching an online video.
Again, the bonuses are only for new account holders: "This offer is not valid for existing AAdvantage eShopping members."
If you're not eligible for the 1,000-mile sign-up bonus—and even if you are—there's a separate AAdvantage shopping miles promotion that awards members for actually making purchases.
Also through May 13, AAdvantage members can earn 500 bonus miles for spending $75 or more with any eShopping mall retailer or at participating retail store or catalog.
Assuming you spend exactly the required $75, the bonus amounts to getting an extra 6.67 miles per dollar spent.
Deal or No Deal
American's eShopping network encompasses many of the largest online merchants, as well as a host of smaller e-retailers. So if you shop online, even occasionally, there are miles to be earned. And since there's no extra cost to earn them, those miles are effectively free.
In other words, shopping miles are a good thing.
If shopping miles are good, signing up to earn them must also be good; and earning a bonus to do so is even better.
As for the 500 miles for spending $75, that's icing on the cake. And since it applies to purchases at any eShopping retailer, it should be easy to earn.
Reader Reality Check
Are shopping miles a priority in your mileage-earning strategy?
If not, why not?
This article originally appeared on FrequentFlier.com.