Through May 31, Delta SkyMiles members could earn a 50 percent bonus when transferring American Express Membership Rewards points into their accounts, plus 25,000 Medallion elite-qualifying miles for transferring 50,000 or more points.
Nice. But like all good things, it came to an end.
Almost as nice, however, is the new offer for Membership Rewards exchanges.
Through September 30, Delta SkyMiles members can earn a 50 percent bonus when transferring American Express Membership Rewards points into their accounts, plus 25,000 Medallion elite-qualifying miles for transferring 100,000 or more points.
As with the previous promotion, the offer is only available to SkyMiles members who have never before made a transfer from Membership Rewards. (If you've already made a transfer, there's a separate offer in place through June 30—a 40 percent bonus for transfers of 100,000 points or more, but no elite miles—that may be of interest.)
Registration is required.
Deal or No Deal
The offer is identical to it predecessor, except that the elite bonus kicks in after 100,000 miles rather than after 50,000.
So, as I said about the other promotion, Delta partisans with Membership Rewards points to burn shouldn't miss the opportunity to add to their account balances at an accelerated rate. And if you have enough Membership Rewards points to qualify for the elite bonus as well, that would make a good deal a great one.
The question for non-partisans concerns the value of Delta miles, which turns largely on the availability of awards. I still hear complaints about the lack of award seats in the lowest of Delta's three award tiers. While such anecdotal reports fall short of hard evidence of a systemic problem, the element of uncertainty does call into question the value of miles earned in Delta's program.
Reader Reality Check
How much are Delta miles worth to you?
This article originally appeared on FrequentFlier.com.