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Travelers packing up convertible

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If the hotel industry is in high gear, promotion-wise, Best Western is in overdrive.

We've already reviewed its AAdvantage bonus-mile promotion ("a solid offer for Best Western customers who collect American miles").

Here are details of its second offer, in place for the same time period, offering a free night instead of airline miles. ...read more»

Valentine candy (Photo: Index Open)

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With less than a week to go before Valentine's Day, procrastinators are running out of time to send love-signifying gifts to their significant others (or to their teachers or parents or ... ).

While there are other options, one of the most popular ways to make the holiday rewarding for both givers and receivers is by sending flowers from one of the online florists affiliated with an airline loyalty program. The lovee gets a nice bouquet—or candy, jewelry, or another romance-appropriate gift—and the lover gets frequent flyer miles.

No doubt, that's what Cupid had in mind from the beginning....read more»

Hotel room door slightly open (Photo: iStockphoto/MBCheatham)

Between February 3 and April 30, members of the Wyndham Rewards program can earn up to quadruple points for stays at Baymont Inn & Suites, Days Inn, Howard Johnson, Knights Inn, Microtel Inn & Suites, Ramada, Super 8, Travelodge, Wingate, and Wyndham hotels, as follows:

  • Earn double points or miles for the second stay.
  • Earn triple points or miles for the third stay.
  • Earn quadruple points or miles for the fourth stay.
...read more»

Credit Card: People Passing Card (Photo: iStockphoto/Marcus Clackson)

Aside from loyalty program miles and points, I'm generally not a fan of the supposed value-adds that credit card issuers loudly tout to give their plastic a bit more luster than competing cards.

Concierge service? Thanks, but I'm a do-it-myself kinda guy.

"Access to members-only offers"? In my experience, these are modest discounts widely available elsewhere.

Free companion tickets? More often than not, the associated paid ticket requires buying a pricey unrestricted fare, offsetting any savings from the "free" companion ticket.

An exception to the above may be Bank of America's Museums on Us program....read more»

Photo: JetBlue

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The hottest current topic in marketing circles is social media. The premise: The key to greater customer engagement—and ultimately increased profit—is aggressive use of Twitter, Facebook, and the like. Or so a multitude of papers, conferences, and symposia would have corporate marketers believe.

With the launch of its Go Places application on Facebook, JetBlue takes its place among the true believers, promising in its news release that "this is the first of many customer-driven promotions that JetBlue has planned for 2011 on Facebook Places."

We've been warned....read more»

Photo: Best Western

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With more than 4,000 hotels in the network, Best Western is among the world's largest hotel families. So its promotions are always newsworthy.

Below are the details of Best Western's spring bonus-mile offer. I've just been informed that there is a free-stay promotion in the pipeline as well. We'll review that offer when it's live on Best Western's website....read more»

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