I'm a fan of JetBlue, but not of the airline's TrueBlue loyalty program.
TrueBlue may be somewhat less of an afterthought than it was in its early days, but it still reflects a notable lack of company enthusiasm and commitment.
While the airline has made some progress in shoring up the program—the addition of a mileage mall most recently—TrueBlue remains a weakling among heavyweights.
So it's a refreshing surprise to see JetBlue launching a TrueBlue bonus offer that's worth mentioning in this space....read more»
When I and my fellow editors at SmarterTravel picked InterContinental's Priority Club Rewards as the best hotel loyalty program, we made special mention of the program's PointBreaks feature.
PointBreaks is a list of InterContinental family hotels offering free nights for just 5,000 points.
Participating hotels change every quarter, and InterContinental has just released the list of PointBreaks properties for the fourth quarter of 2010....read more»
UPDATE 10/8/10 - As of October 8, the offer is no longer displayed on American's website, and the landing page for the 100,000-mile promotion now shows a different bonus. Apparently it has discontinued the offer.
Over the past few months I'd heard from several sources that Citibank was offering up to 100,000 miles to new customers for its Citi AAdvantage credit card.
That would be an exceptional bonus, for one of the most popular travel-rewards credit cards, linked to one of the world's best mileage programs.
But the "official" sign-up pages for the card, linked to from American and Citi's websites, only showed bonuses of 25,000 miles, pretty much the industry standard. I went so far as asking American's media relations rep whether the offer was open to the public. Twice. No response....read more»
"Stay One Night, Get 15,000 Bonus Gold Points."
That's the headline on the landing page for a new Country Inns & Suites promotion. The ad copy continues, enthusing that 15,000 Gold Points are enough for a free night at "select Country Inns & Suites hotels."
So, buy one, get one free?
Too good to be true, I thought. There must be onerous requirements on the earning side, or significant restrictions on the rewards side....read more»
American and British Airways have been marketing allies for decades, co-participating in each other's mileage programs and co-anchoring the oneworld global airline alliance.
They have also been die-hard competitors, in particular on trans-Atlantic routes where the two carriers have battled each other fiercely for passengers flying between the U.S. and London.
Because of their combined dominance across the Atlantic, American and British Airways were prohibited from joint marketing trans-Atlantic flights in their longstanding frequent flyer program tie-up....read more»