It's a silly name, sure, but will United's new Twitter-only, limited-time specials—or "twares"— yield savings?
Whether United has hit upon a way for companies to actually have a useful presence on sites like Twitter is a point that will likely be debated. But as someone who prefers newsy or factual tweets over the what-I'm-doing-at-this-exact-second (eating a sandwich, standing in line) variety, I have to admit I'm intrigued. The first "tware" sale fare of $63 one-way between Chicago and Washington, D.C., just expired, but offered decent savings over the regular fare of $80 I found directly through the United site. It's hard to say if savings like that will be the exception or the rule, but it's an auspicious start.
One issue I noticed: United's announcement page doesn't have a link to the airline's Twitter page. So for people for who aren't familiar with Twitter but want the sale scoop, there's no easy way to bridge the gap between a legacy line carrier and this new social media experiment.