Southwest raises prices on beer and wine

Sarah Pascarella has a master's degree in writing, literature, and publishing from Emerson College, where she specialized in magazine writing and nonprofit publishing. She is a member of the North American Travel Journalists Association and the New England Writers association.

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If you’re flying Southwest in the near future, you may want to bring a few extra bucks, particularly if you enjoy an alcoholic beverage during a flight. According to the Arizona Republic, Southwest will increase the cost of beer and wine from $3 to $4, the same price as in-flight cocktails.

Frequent flyers, however, take heart: If you’re part of Southwest’s loyalty program, you’ll still get some extra perks. With each free ticket earned, you’ll get coupons for complimentary drinks.

Southwest claims their increase still undercuts their competitors’ average alcoholic drink price, typically $5. Still, in an era where [% 2339841 | | airline quality %] and customer service continues to drop amid seemingly continuous [% 2336245 | | fare increases %], this minor hike presents yet another annoyance to air travelers.

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