The world is huge

Don't miss any of it

Travel news, itineraries, and inspiration delivered straight to your inbox.

By proceeding, you agree to our Privacy Policy and Terms of Use.

X

JetBlue looks to ‘fleece’ flyers for extra revenue

Reuters reports that JetBlue is looking for ways to increase its ancillary revenue, and one idea that appears to have the green light is offering inflatable pillows and fleece blankets for about $5. The carrier currently offers regular pillows and not-so-fuzzy blankets for free. Indications are that the freebies will still be available once the “added-value” blankets and pillows hit the scene, likely in a few months.

“We’re trying to figure out what’s a value add to our customer,” CEO David Neeleman tells Reuters. “What’s something that we don’t currently charge for today that we can continue to give for free but then take a step up and give them an option.”

The carrier already offers free headphones and a snazzier headset for which it charges $1.

As long as JetBlue keeps the base-level perks free, I don’t see any harm to consumers in the airline looking for a few extra bucks between the seat cushions, so to speak.

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.

Top Fares From