United Doubles the Miles in Battle for Seattle

For Seattle residents or Seattle-bound travelers, the marketing battle between Delta and Alaska Airlines has been a mileage bonanza, with both airlines deploying frequent-flyer promotions to increase or at least retain their share of that market.

Seattle-based Alaska Airlines is offering double award miles and double elite-qualifying miles on Alaska flights between Seattle and Las Vegas, Los Angeles, Oakland, San Francisco, San Jose, and Santa Rosa.

And Delta is offering double award miles and double elite-qualifying miles for Delta flights between Seattle and Anchorage, Los Angeles, San Francisco, San Diego, Portland, and Las Vegas.

Better late than never, United has announced its own mileage promotion for Seattle flights.

Offer Details

Between December 2, 2013, and May 31, 2014, MileagePlus members can earn double miles for United or United Express flights between Seattle and Los Angeles, Portland, San Francisco, or Anchorage.

Bookings must be made by December 31, 2013.

Registration is required.

Deal or No Deal

Compared to the offers from Alaska and Delta, United's is glaringly weak in two areas:

  • The bonus is award miles only—no elite-qualifying miles.
  • The December 2 - December 31 booking window is harshly short for a bonus in effect through May 2014.

Alaska's offer, which features both award and elite-qualifying miles and can be booked until its end date of May 31, 2014, remains the most generous and usable of the Seattle mileage promotions.

Sorry, United.

This article originally appeared on

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